Tuesday, May 26, 2020

Sociology Essay Sample on Sex

Sociology Essay Sample on SexWhat is a sociology essay sample on sex? This question is asked frequently by professors who want to know whether their students have already done the required reading. Many students think they already have done all they need to do, yet there is still more reading that needs to be done. It is a bit of a conundrum but it can be worked through with just a little bit of thought and effort.For example, a psychology major who wants to be a sociologist should consider doing a course in sociology. This course would have to include some discussion of gender, which would not necessarily be fair to the sociology major. The subject of sociology would then become that of how sex is perceived, discussed, and experienced by those who live in a society. Sociology would examine the role of gender roles, society, and society's reaction to gender roles. There would also be a course in anthropology of some kind, because sociology is often related to anthropology, and anthro pology concerns issues of race, sexuality, and class.A sociology student could also take a course in anthropology. Anthropology is concerned with how people relate to each other and with how people interact with one another. One might also take a course in history, history of art, or literature because these are all social disciplines.When thinking about what is an important topic to discuss, ask yourself what you feel you could contribute to the conversation. What is the real experience you have in this area? What are the themes that interest you? Before reading the sociological essay sample on sex, consider who you would like to contribute to the discussion, and write about this.If you feel that your experience does not fit the outline, you can certainly write about this. You will probably be asked to write about it, but you might choose to make a few points up. Remember that when you choose to be a part of a conversation, the discussion belongs to all participants. There is nothi ng wrong with focusing your thoughts on what you feel is important and share them. Just remember that it is not necessarily appropriate to add your own point of view.You will find that a sociology essay sample on sex will cover several different topics that would relate to each other. For example, there might be a discussion of the role of religion and politics in this area. Then there might be a discussion of what it means to be a female or a male. Sociology also examines the relation between relationships between parents and children, the family, and sex.Writing a sociology essay sample on sex is really a useful way to learn about sociology. There are many ways to do this. If you do not feel your reading list is enough, you might consider finding another sociology professor to help you. You might even try to learn more from other sociology professors you know.

Tuesday, May 19, 2020

The Age Of Enlightenment And The Scientific Revolution

Over the years, the society and the world evolved giving rise to the establishment of new social norms and scientific advances. Although the industrial revolution and the scientific revolution represented a giant leap forward in human development, the Age of Enlightenment delivered the greatest influence for the future American society and planted the way for cultural and humanistic enrichment. The Age of the Enlightenment raised new concepts in education, democracy, and human freedom. The new humanistic philosophy promoted the polish of the human intelligence and made education a longing that lasted in the following centuries. Names like John Locke, Montesquieu, Voltaire, Rousseau, Diderot, and many more, contributed with their ideas about reasoning, religious tolerance, and human equality to the formation of human beings with a wide intellectual capacity that would participate in the future democratic processes in a rational and responsibly manner. At the end of the seventeenth century a movement that renewed the education, philosophy, and scientific research swept through Europe. The new movement was called â€Å"The Enlightenment†. The writers of this period were convinced that they emerged from centuries of darkness and ignorance into a new age enlightened by reason, science and respect for humanity. The most important figures of this movement were the social reformers who with their contributions changed the course of history and served as inspiration for many of theShow MoreRelatedThe Impact Of The Scientific Revolution And The Age Of Enlightenment1117 Words   |  5 Pageschange that would impact Europe as well as the rest of the world for years to come. The scientific revolution and the Age of Enlightenment were times of infinite ideas, perhaps the most important one being that everything in the universe could be explained rationally. This led to reformation in almost every aspect of life to include, science, culture, economics, religion, politics and even inspired actual revolutions. The incessant demand to know â€Å"why† and â€Å"how† quickly led to a collapse in religionRead MoreThe Enlightenment Paradigm Shift Within The Era1628 Words   |  7 PagesThe Enlightenment Paradigm Shift The Enlightenment era, between the 1500s and 1800s was a predominately intellectual movement that saw the development of new ideas, major changes in Church-State relations and scientific discoveries that are still fundamental today. Until the Renaissance and Reformation period the Church, from the ancient to medieval ages, had total domination. The Renaissance era set the ball rolling for the Enlightenment with the beginning of scientific inquiry and search forRead MoreAge Of Reason And The Scientific Revolution1089 Words   |  5 Pages2015 Age of Reason The Age of Reason took place in Europe from the mid 1500s and ended in the late 1700s. This can be categorized into two different time periods. First, was the Scientific Revolution when many scholars created new ways of thinking about the natural world. The Scientific Revolution ended around the late 1600s. Although this time period was over, common ideas spread to the next period. The second time period in the Age of Reason was the Enlightenment. The Enlightenment was whenRead MoreThe Importance of the Scientific Revolution to Europe1176 Words   |  5 Pages What was the Scientific Revolution and why was it so important to Europe? What did the scientific revolution help develop during time? These are some of the questions that many ask themselves when asked to define scientific revolution and enlightenment in the 17th/ 18th century. The terms â€Å"Scientific Revolution† and â€Å"Enlightenment† are used to describe two important phases that Europe came across during the 1500s to the 1800s. The 17th century scientific revolution left a huge impact on Europe leadingRead MoreThe Scientific Revolution and the Enlightenment Essay1696 Words   |  7 Pagesparallels between ideas of the Scientific Revolution and the Enlightenment This essay will explore parallels between the ideas of the scientific revolution and the enlightenment. The scientific revolution describes a time when great changes occurred in the way the universe was viewed, d through the advances of sciences during the sixteenth and seventeenth centuries. The enlightenment refers to a movement that grew out of the new scientific ideas of the revolution that occurred in the late seventeenthRead MoreJohn Beckett s The Glorious Revolution971 Words   |  4 PagesJohn Beckett mentions that â€Å"the Glorious Revolution† has been considered a historical event related to the political issues. The main target of this historical event was to create a commercial freedom in Europe. After this revolution was done, trade relations in Europe went up, and the Bill of Rights was also created in 1689. Today, the Bill of Rights is shown and knowns that it was the first building stone for â€Å"the British constitution† because it limited the monar chic power. During the eighteenthRead MoreEssay on Scientific Revolution and Enlightenment903 Words   |  4 PagesDiscuss the Scientific Revolution and Enlightenment along with the subsequent reaction as embodied by the Romantic movement. Give specific examples of how these movements affected the arts. What was their eventual impact on the western intellectual world. The Scientific revolution and The Enlightenment period overlapped by a hundred years and were co-occurring between 1650-1750. The Scientific Revolution happening first and beginning around 1600, was a period of time when new ideas and toolsRead MoreEssay on The Scientific Revolution1098 Words   |  5 PagesThere were three major revolutions at work during the sixteenth through the eighteenth centuries, the scientific revolution, the enlightenment revolution and the political revolution. All of these revolutions have shaped western thought and ideals to this day and continue even in this age to shape western thoughts and ideals. What brought us to our thinking of today? Which, if any of the three, were the most important in shaping our thoughts on science, politics, and our social structures? OrRead MoreEuropean Exploration : The Age Of Discovery1128 Words   |  5 PagesEuropean states decided to partake in global explorations in the early fifteenth century. By doing so, this opened up a new chapter in world history, known as the Age of Discovery. During this time, Europe expanded to the Americas, Africa, and the Far East being the first orbit around the world. â€Å"Profound misconceptions about geography and the cultures of local populations would change very slowly throughout he early centuries of European exploration.† (The Saylor Foundation The European VoyagesRead MoreThe Age of Enlightenment and Rebellion against Authority Essay1023 Words   |  5 PagesThe Age of Enlightenment saw many great changes in Western Europe. It was an age of reason and philosophes. During this age, changes the likes of which had not been seen since ancient times took place. Such change affected evert pore of Western European society. Many might argue that the Enlightenment really did not bring any real change, however, there exists and overwhelming amount of facts which prove, without question, that the spirit of the Enlightenment was one of change-specifically change

Saturday, May 16, 2020

The Supernatural in Beowulf and Sir Gawain and the Green...

The Supernatural is described as something that is unable to be explained by science or laws of nature or of relating to, or seeming to come magic, or a god (Merriam-Webster). In Beowulf the supernatural presents instelf in it’s monsters. Grendel, Grendel’s Mother, and the Dragon, all mythical creatures that only exist in tales of fiction. Beowulf also possess another element of the supernatural. The juxstapositon of a strong christian world view against those from the past who were well known pagans. In turn Beowulf positions the monsters in the work as biblical descendants of Cain. In Sir Gawain and Green Knight, supernatural plays a simlar role. The Green Knight is presented as a supernatural being from the start. He is able to move†¦show more content†¦This ablility is similar to that of the Green Knight in Sir Gawain and Green Knight. The Pearl Poet’s Sir Gawain the Green Knight, a tale about the arrival of a strange green knight at the christmas di nner of King Arthur’s court. The Green knight seems to grab all the attention as he makes his entrance. â€Å"All those standing there gazed, and warily crept closer†¦ so the folk there judeged it phantasm or magic†¦ and stunned by his words they sat there stock-still.† (Greenblatt, 190-191, 237-243). The only explanation they can give is that he must be somekind of apparation. His ghostly figure seems to arrest all the attendees, for they fear his supernatural presence. The Green Knight challenges King, Arthur, to the beheading game. He agrees and brings the axe down on the Green Knight’s head. â€Å"For he holds up the head in his hand†¦and the mouth uttered these words, which you shall know.† (Greenblatt, 195, 444-447). What human can survive the removal of his head? Only those who possess supernatural abilities. Although there is one element that sets both Beowulf and Sir Gawain and the Green Knight apart from eachother. Magic appears i n Sir Gawain and the Green Knight when Morgan le Fay, A woman who delves in the arts of magic. She is responsible for changing Sir Bertilak into the Green Knight in hopes of striking fear in the Queen and the Knights of King Arthur. â€Å"She guided me in this guise to your great hall To put pride on trial, and to test with this trick †¦with his headShow MoreRelatedMain Ideas and Themes of Beowulf Essay1138 Words   |  5 Pages Beowulf and Sir Gawain have many things in common. We will be discussing them later on, but their main similarity is that theyre both heroes. A hero is a person who must pass through a test and a battle (mental, spiritual or physical) to help someone else. He must be selfless, and act for others rather than himself. All societies have supported heroes, like the ancient Greeks Hercules and the modern day Spiderman. These are hero stereotypes, with supernatural powersRead MoreEpic Heroes: Sir Gawain and Beowulf1204 Words   |  5 PagesDuring the Middle Ages, both â€Å"Beowulf† and â€Å"Sir Gawain and the Green Knight† were epic stories that were chanted aloud to the public. Each story told about epic heroes who went on a long journey to face or conqueror someone or something. â€Å"Beowulf† is a poem about a young man, Beowulf, who slays a monster and his mother with his bare hands to protect the people he loves. As the years go by Beowulf becomes king and a dragon begins to stir. In response to this, Beowulf fights the dragon with a swordRead MoreThe Cultural Values And The Archetypal Patterns Of The Novel Hero With A Thousand Faces 1331 Words   |  6 Pageslove. On that note, Sir Gawain and Beowulf both reflect the cultural values and the archetypal patterns found in Joseph Campbell’s Hero with a Thousand Faces which are expressed throughout their communities. Even though some of the values such as valor and loyalty carried over from one time period to another, the two cultures experienced a paradigm shift from the way fighting was conducted all the way over to how women were seen and treated. Starting with the great Beowulf, a courageous man whoRead MorePaganism In Beowulf1683 Words   |  7 Pageswithin the epic poem Beowulf is the continuous, underlying theme of good versus evil – the shift from paganism to Christianity. Although this epic consists of the battle between the hero, Beowulf, and the monster, Grendel (and Grendel’s mother, as well), the main overture of the story is that of the new Christian belief triumphing over evil and the old pagan beliefs. This value is but one of many that contrast the pagan and Christian principles in Anglo-Saxon and in Beowulf. The blending and cultivationRead MoreReligion Throughout British Literature2205 Words   |  9 PagesWith all the books read in class this year, there has been some type of influence on the way each story was written. From Beowulf to Paradise Lost, there have been many, mostly religious, persuasions in the style and approach to writing of the novel. These influences, whether theyre rel igious or cultural or psychological, have a deep impact on the story and are reflective of a literary time period. The differences in each story show the changes in the culture, religion, or the way people thoughtRead MoreThe Separate Journeys Of Beowulf And Sir Gawain1761 Words   |  8 Pagesof Beowulf and Sir Gawain The purpose of the hero in literature has evolved through time, and there is no denying the differences of two medieval heroic archetypes, Beowulf, and Sir Gawain. In both poems, the hero is faced with several different tests, each with proposed solutions and goals. Anglo-Saxon epic and romantic stories focus on the central hero who stands alone as the ideal example of perfected chivalry. Even though there are countless similarities that both manuscripts share, Sir GawainRead MoreEssay on The Changing Concept of Hero988 Words   |  4 PagesReading these stories in this day and age is interesting to look at because we can trace the difference in the heroes throughout Beowlf, Sir Gawain and the Green Knight and The Faerie Queene and therefore literally throughout time. The differences that can be seen are the characters armor, the enemies that are being faced, and the values of each of them. Beowulf has no known author but it is thought to be written before the Anglo-Saxon exodus is completed but after the conquest began (p.30). AlsoRead MoreThe Heroic Epics Of Beowulf And Sir Gawain And The Green Knight1803 Words   |  8 PagesThe heroic epics of Beowulf and Sir Gawain and the Green Knight represent warrior and knightly ideal hero of bygone times; Sir Gawain displays chivalric and knightly values, while Beowulf displays a warrior hero’s values. Beowulf tells about Beowulf’s fantastical killing of the monster Grendel and Grendel’s mother. Tales of heroes are usually fantastical rather than realistic, but in Sir Gawain and the Green Knight, Sir Gawain’s brave quest and morally exhausting trails are more realistic. The physicalRead MoreBeowulf And Sir Gawin And The Green Knight860 Words   |  4 Pagesthe plot and characterizes the society that the characters interact within. The societies of Beowulf and Sir Gawin and the Green Knight, both w ritten by anonymous authors, are drastically different but their courts, Heorot, the mead hall, and Sir Bertilak’s magical court do share similarities within the class structure but differ within gender roles. The story of Beowulf is one of warfare with supernatural creatures, Grendel and his mother, and a great dragon. It all begins with an attack on HeorotRead More The Character of the Green Knight in Sir Gawain and the Green Knight696 Words   |  3 PagesThe Character of the Green Knight in Sir Gawain and the Green Knight In the most general sense, the Green Knight is an anomaly to the story of Sir Gawain and the Green Knight, the only supernatural element in what is otherwise a very believable and wholly real rendering of a specific length of time. Gawain is momentarily tricked into believing†¹or, rather, hoping†¹that the garter is magical in nature, but both his fear and the Green Knight dispel him of that heathen notion. Thus on the

Wednesday, May 6, 2020

The Future of Online Shopping - 1047 Words

The future of online shopping: Welcome to the matrix? Shopping online is about to blow up. Retailers of all types are increasing product offerings, adding in-store pickup, free shipping and testing social media. Its getting harder to tell pure play Internet retailers from the bricks and mortar shops with online portals, and all of them are reinventing how well shop online in the future (Heller, 2011). Whether it is by way of a mobile device, tablet computer, in-store kiosk or computer, the lines are getting fuzzy and the result is thought to be good and bad for customers. Source: Guy, 2011. A great deal of this activity and expansion is the roundabout result of new legislation that is requiring Internet retailers to collect sales tax. There already are twelve states with laws either on the books or awaiting authorization, and there is even talk of passing a law at the national level. Theres no telling when, or even if the legislation will go into effect, but theres also no turning back the tide. It will happen and online shoppers will be required to pay sales tax. But the idea of an even playing field has encouraged traditional retailers, a lot of whom are becoming more forceful in capturing online sales. The trend is seeing many retailers launch free shipping on all items or at the very least on purchases over a certain amount. Walmart is buying the social media platform Kosmix for $300 million and opening up @Walmartlabs in order to continue to build itsShow MoreRelatedEssay on Online Shopping: the Future1190 Words   |  5 PagesJames Cimabue Professor Berg English 102 3/08/13 Online Shopping: The Future Nowadays, a huge amount of shopping is done over the Internet. Everything we could possibly want to do from buying cars to CD players to household cleaning products, almost anything can be purchased online, often at a substantial savings. Recently I needed a calculator for my math class. Did I go to Wal-Mart or Albertson’s to purchase one? No, I chose online shopping for the many benefits. One of which was convenienceRead MoreIs Online Shopping Our Future? Essay782 Words   |  4 PagesIs Online Shopping our Future? With increasing technology, the future of retailing will be shopping online finding the best deals to purchase or ordering direct from places like QVC while enjoying the comfort of your own home. Fewer trips will be made to malls because of the busy lives consumers lead. The majority of consumers already have a vested interest in the internet, which is utilized for researching everything concerning decision making. A lot of decisions will be made based on socialRead MoreOnline Shopping And The Future Of All Business1867 Words   |  8 Pageswebsites like Amazon and eBay. Online shopping and the virtual store may be the future of all business. Online shoppers spent an estimated 126 billion in the U.S. alone in 2013. Seeing exponential growth in coming years, Many major retailers have already made efforts to set up online shops. Retail juggernauts like Walmart and Target have thrown their hats into the online arena with websites of their own. Many more entrepreneurs have begun crea ting entire businesses online. The reasons to takeRead MoreOnline Shopping And The Future Of All Business1936 Words   |  8 Pageswebsites like Amazon and eBay. Online shopping and the virtual store may be the future of all business. Online shoppers spent an estimated 126 billion in the U.S. alone in 2013. Seeing exponential growth in coming years, Many major retailers have already made efforts to set up online shops. Retail juggernauts like Walmart and Target have thrown their hats into the online arena with websites of their own. Many more entrepreneurs have begun creating entire businesses online. The reasons to takeRead MoreEffects Of Online Shopping For Brick And Mortar Stores906 Words   |  4 Pages The Effects of Online Shopping for Brick-and-Mortar Stores Retail businesses and other small businesses have seen a huge drop in sales due to the convenience and simplicity of shopping online when and where the customer wants too. According to Market Line’s 2015 Industry Profile, Table 4 and Figure 4 show the expected percent of the retail sector value to grow 10.5% by the year 2019 and to reach a projection of 574.5 million dollars. (Market Line) The retail businesses and other small businessesRead MoreA Report On Online Shopping1197 Words   |  5 Pagescomfortable than conventional shopping which usually attributed with anxious, crowded, traffic jam, limited time, parking space and etc. (BBC, 2014). Apart from this, most of network commodities’ price is cheaper than the same product in store. Hence, online shopping is becoming one of the most popular shopping styles. However, there are more and more complaints about shopping sites today, which became one of the biggest bottlenecks restricting the development of online shopping markets. Due to the factRead MoreDiffernce Between Online and Physical Shopping1194 Words   |  5 PagesIntroduction Online shopping or online retailing is a form of electronic commerce whereby consumers directly buy goods or services from a seller over the Internet without an intermediary service. An online shop, eshop, e-store, Internet shop, webshop, webstore, online store, or virtual store evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or shopping centre As we know that online shopping is the easy way shopping but also there are certain advantages asRead MoreOnline Shopping Vs. Store Shopping1489 Words   |  6 PagesOnline shopping vs in-store shopping Thesis: Online shopping is better than in-store one and will have more customers in the future. Since the internet came out and developed, online shopping has become important parts of many people. With the rapid development of the Internet in the world, more and more people began to start online shopping due to its convenience, time-saving and benefits. For the definition, Online shopping is an act of purchasing items or services on the Internet and has grownRead MorePower of E-Commerce over Traditional Mall Shopping1219 Words   |  5 PagesTRADITIONAL MALL SHOPPING i. Most people with different ages can easily browse the internet for several reasons; however, the online shopping considered being one of the most amazing motives. Internet revolution and growing of online marketing shifted most of consumers’ preferences to rely on online shopping instead of the usual traditional mall shopping especially when it comes to convenience, easiness, and globalization. ii. Convenience a. Convenience is the key motivation for most online shoppersRead MoreBusiness Decision Making : Target Segment, Product Strategy, And Promotion Strategy1038 Words   |  5 Pageschallenge and difficult to make a right way. Online Discount Retailer In twenty-one century, The ways of Non-traditional distributions are increasing rapidly. Such as Online shop, mail order or producer directly sells things to consumers, which is convenient for people shopping and give the firms, who wants to gain more benefit in the whole market. Among which online Discount Retailer become popular today. On 11, November 2015, China biggest online shopping site TAOBAO reached 120bn RMB in one day.

Introduction Of Stealth Technology Technology - 2104 Words

INTRODUCTION OF STEALTH TECHNOLOGY: Most of the common people would be unaware of this technology and they would first ask what is this technology? Stealth technology is that technology which covers the range of technology which is used by defence men, air craft s, missiles, satellites so that they become invisible to the radar , infrared, solar and other detection methods. It is combination of technologies that aims to reduce the distances at which a vehicle or a person can be detected especially radar cross section reduction. RADAR CROSS SECTION (RCS) REDUCTION- Various methods have been tried to minimize radar detection since the invention of radar. Due to the increased awareness of stealth vehicles and the technologies, development of means to detect stealth vehicles was provided. However development of low RCS is the desire of most of the countries because they are advantageous in detection range deduction. HISTORY OF STEALTH TECHNOLOGY: Like every single technology stealth technology have also the back ground or the history. The development of stealth technology started in 1958, in United States who were trying to prevent the radar detection of its U-2 spy planes from the soviet union during the cold war .However that was unsuccessful .This made the designers to develop a particular shape for the planes that will reduce the detection of planes. The 1st stealth submarines were the U-boat U-480.The HORTEN HO229 flying wing wasShow MoreRelatedAmerican Airpower s Dependence On Technology And Its Influence On Future Employment1254 Words   |  6 PagesAmerican airpower’s dependence on technology and its influence on future employment are best described with the words of General H. H. Arnold shortly after the Second World War: â€Å"The first essential of air power necessary for peace and security is the preeminence in research . . . . We must count on scientific advances requiring us to replace about one-fifth of existing Air Forces equipment each year and we must be sure that these additions are the most advanced in the whole world.† FurthermoreRead MoreStealth Technology4376 Words   |  18 PagesSTEALTH TECHNOLOGY ABSTRACT: Stealth technology also known as LOT (Low Observability Technology) is a sub-discipline of military electronic countermeasures which covers a range of techniques used with aircraft, ships and missiles, in order to make them less visible (ideally invisible) to radar, infrared and other detection methods. The concept of stealth is not new: being able to operate without giving the enemy knowledge has always been a goal of military technology and techniques. However, as theRead MoreAerospace Computing : Northrop Grumman B 2 Spirit Stealth Bomber1865 Words   |  8 PagesComputing: Northrop Grumman B-2 Spirit Stealth Bomber Tyler Procko, Mohammad Alali and Zachary Hancock EGR 101 - E2 Group 6 Embry-Riddle Aeronautical University Outline I. Abstract II. Introduction, Background and Purpose of the B-2 Spirit III. Hardware and Software of the B-2 Spirit IV. Plane Structure and Weaponry V. Conclusion I. Abstract The B-2 Spirit stealth bomber, developed and produced by Northrop Grumman, is the pinnacle of stealth warfare technology. In this paper, we three first yearRead MoreThe War Of The World War I1523 Words   |  7 Pagesfrom that of World War I. This is primarily due to the rise of counterinsurgency operations, the focus on air superiority and the use of technology, such as unmanned aerial vehicles, which have led to the decline of mass army against army war. Characterized by the declaration of war, the amassing of vast battlefield formations, and the use of new technologies, such as the machine gun and airplane, World War I was the epitome of conventional war. The myriad of alliances across Europe in the earlyRead MoreThe War Of The World War I1501 Words   |  7 Pagesfrom that of World War I. This is primarily due to the rise of counterinsurgency operations, the focus on air superiority and the use of technology, such as unmanned aerial vehicles, which have led to the decline of mass army against army war. Characterized by the declaration of war, the amassing of vast battlefield formations, and the use of new technologies, such as the machine gun and airplane, World War I was the epitome of conventional war. The myriad of alliances across Europe in the earlyRead MoreStealth Marketing3107 Words   |  13 PagesStage 2 Group 5 Lecturer: Ambreen Bashir Topic: After buzz marketing, stealth marketing is the latest marketing communications craze. You are the General Manager of a new entrant in the mobile phone network market, competing with the likes of O2, Vodafone, Meteor and 3. Like these competitors, you see your main target market among young, highly marketing literate consumers. Your marketing manager has mentioned stealth marketing as a possible way of increasing market share but you are not convincedRead MoreMarketing Strategy Of Stealth Marketing1737 Words   |  7 PagesINTRODUCTION Did you know that very day we are imprinted with marketing and we don’t even realizing it! Marketers are eager to find new ways on how to get into your subconscious to sell their product or deliver their message. This is what is called â€Å"Stealth Marketing†. Stealth Marketing is any marketing strategy that advertises to consumers without them knowing it. It is used in product placement, celebrity endorsements, and ad agents. PRODUCT PLACEMNET Product placement is practice in which manufacturersRead MoreThe Engineering Field : Chemical, Civil, Electrical, And Mechanical Engineering1215 Words   |  5 PagesGunnar Kroencke Block 2 Introduction What is engineering? Many people have difficulty answering this question. In fact, engineering is a diverse field – there are many disciplines within engineering that can involve the application of a very different body of knowledge and skills. Nearly everything that is not â€Å"natural† (i.e., created by Mother Nature) most likely was designed and created with input from engineers. The shampoo you used this morning to wash your hair, the technology that cleans the waterRead MoreAnalysis Of Apple Computers Newer Product Lines Essay1736 Words   |  7 Pagesthat they carry out in the market that is suitable for learning on the enterprise information that makes logical decisions about the future the company. The paper also has establishes what the company has incorporated in its recent development in technology to come up with newer product lines. In this regard, the company has been able to gain a meaningful competitive advantage in this market through dominating the m arket. Therefore for their systems managers, they have been able to learn lessons forRead MoreA Critical Analysis Of Apple Computers1705 Words   |  7 Pagesfor learning on the enterprise information and as such makes logical decisions about the future of a venture. In light of the Apple computers company, this report has established that of late, the company has incorporated the recent development in technology to come up with newer product lines. In this regard, the company has been able to gain a meaningful competitive advantage in this market through dominating the market. In regard to the systems managers, they have been able to learn lessons for running

ILM3 Management Understanding how to motivate to improve performance free essay sample

Understand the factors that influence motivation levels in the workplace We can define motivation as the desire and willingness to do something and the inner force that helps individuals achieve their goals. Understanding what motivates employees and what employers can do to motivate their employees has been the focus of research for many years. This is mainly because motivated employees can provide an organisation with a distinctive advantage and a competitive edge and by being more productive they can help the organisation thrive and survive. In a public service organisation such as West North West Homes we would expect staff to be motivated partly by the desire to have a positive impact on others. Someone working within a sales team may be expected to be motivated by making progress and ‘winning’. However it must also be considered that a person working within the social sector needs reward and progression. A sales person may also be motivated by providing an excellent service to the customer and having a positive impact on others. It is often considered that money is the defining factor in staff motivation. However when asked to rank a range of factors that relate to personal motivation, money often features less in choosing a job. There are also many other factors that affect motivation; however research shows that two of the largest contributory factors are the cultural and environmental facets of an organisation. If negativity exists in either of these components employee motivation has a good potential of spiralling downwards. In my experience, if an organisation cultural atmosphere is plagued with negativity this can have a terrible effect on the mind set of employees which can be difficult to change. Employers who invest time and effort into developing a positive working environment often find their employees are happier and this attitude becomes part of the organisations culture. However if no effort is given to this a wave of pessimism can overtake and result in low morale and motivation because there is nothing positive to strive towards. Environmental conditions tend also to impact on motivation in the workplace. I work in an office that is sparse with bad air ventilation, and bad lighting that can sometimes give me headaches, this can slow down my productivity and can lead me to be becoming less motivated. I feel that if employees are motivated, the environment should promote efficiency and allow staff to be comfortable and have the tools needed to do a good job. There are many other contributing factors that effect motivation in the workplace.  These include staff reward and recognition, security and job advancement and feeling of respect. Employees who lack motivation are more likely to be sloppy within their work, but on the other hand if they are valued and provided with some initiative they will probably take more pride in their work and strive to do better. Job security can result in higher motivation. WNWHL has recently gone through the process of a review which meant many employees have spent each day worrying whether or not they are going to get the axe, this can become distracting, and fear can overtake concentration abilities. Employees are also more willing to work hard if they can see advancement opportunities. If I were to consider what motivates me in the workplace, respect would probably be second on my list. A lack of respect would lead me to have poor motivation, and I don’t think anyone would like to be treated poorly and without respect. When I have respect from my manager I feel I’m more apt to respond and will go out of my way to meet the mission and goals of my organisation. Obviously it is important to remember that respect is a two way street. As I mentioned respect would come second on the list of my five core values, listed are the other values I feel I could not function without: †¢Having a positive impact †¢Personal development †¢Flexibility †¢Recognition The work place brings together people from different backgrounds, philosophies, cultures and personalities. I am happy to say I work in a diverse organisation, which I feel can encourage cooperation, teamwork and creative thinking. Personality differences can mean that individuals take varying approaches to work style and interacting with other employees, managers, clients and competitors. When employers understand how personality affect behaviour in the workplace this can help determine what motivates the employees to perform or behave in a certain way. Workplace motivation can be influenced by individual differences. Using Gardner’s Multiple Intelligence Test my personal intelligence is classed as Interpersonal. People with Interpersonal characteristics have the ability to relate to others, they understand the relationship between people and their situation and have excellent communication skills. The preferred learning style is human  contact, communications, cooperation and team work. Gardener identified six other types of intelligence: †¢Linguistic: interested in words and language †¢Logical-mathematical: logical thinkers †¢Musical: has musical ability †¢Bodily-kinaesthetic: good body movement and control †¢Spatial-Visual: has great visual and special perception †¢Intrapersonal: is very self-aware Interpersonal people have high emotional intelligence which fits in with my role as a Tenancy Support Officer. It is a good fit with job roles that involve counselling, support, advice, holistic services. Psychologists, doctors, healers, carers and coaches are other examples of roles that fit into this intelligence. People who work in these roles often find a sense of achievement from having a positive impact on other. If a person’s job role is not in natural fit with their intelligence style they may lack motivation and become disinterested in their role. In organisations such as WNWHL we pride ourselves on putting the customer first and going the extra mile. If employees were fitted into roles within the organisation which were not of their calling the company ethos may go out of the window which would have a negative impact on the organisation as a whole. If a customer had a bad experience with a representative of WNWHL this would make it harder for other representatives of the company to get the customer to engage. This would then have a negative impact on a team as other team members may feel they are having to over compensated for someone who isn’t ‘pulling their weight’. This could lead to stress and disharmony within a team which in turn could affect other productivity and motivation, affecting the overall performance of the organisation. Understand how a theory of motivation can be used to improve performance levels Maslow (1943) put forward the ’hierarchy of needs theory’ which saw human needs in a form of hierarchy, ascending from the lowest to the highest. He argued that the lower level needs had to be satisfied before the next higher level need and once one set of needs is satisfied, this kind of need ceases to be a motivator. The five needs are: †¢Physiological needs – These are the most basic human needs which are important for sustenance like food, water, shelter, sleep etc. Maslow argued that unless physiological needs are satisfied to a degree, no  other motivating factor can work. †¢Safety or security needs – These are needs to be free of physical danger and emotional harm like fear of losing a job, property, food or shelter. It relates to security, protection and stability in the personal events of everyday life. †¢Social needs- These are needs for love, affection and belongingness and social acceptance. †¢Esteem – Once people’s social needs are satisfied, they look for esteem. This need produces satisfaction with power, prestige and self-confidence. It includes both internal esteem factors like self-respect, autonomy, achievement and external factors such as recognition and attention as well as a personal sense of competence. †¢Self-actualisation – This need is the drive to become what one is capable of becoming. It’s the need to grow and use abilities to the fullest potential. It includes growth and self-fulfilment by achieving one’s potential to accomplish something. Looking at Maslow’s hierarchy of needs triangle, as each need is substantially satisfied, the next need becomes dominant e.g. esteem needs become more dominant after social needs are satisfied. Once a need is substantially satisfied, its stop to be motivating. The crux of Maslow’s theory is focus on finding out the level of hierarchy the person is in and focusing on satisfying their needs and the needs above it. Maslow’s theory has been used by many employees across the globe. The theory’s ease of understanding and intuitive logic makes it easy to implement, but there is no empirical evidence to validate the theory and there is no metric to measure the success of the theory after being implemented. So the quantitate impact of Maslow’s theories cannot accurately be measured. Frederick Herzberg’s (1959) famous quote says ‘If you want people to do a good job, give them a good job to do’. Herzberg’s motivational theory has a two component approach and is known as the two-factor theory. His theory suggests that things that prevent dissatisfaction are not the same things that create satisfaction. (Herzberg 1959) When people are dissatisfied (de-motivated) with their work it is usually because of discontent with environmental factors which he terms as ‘Hygiene Factors’. These hygiene factors include things such as security, status, relationship with subordinates, personal life, salary, work conditions, relationship with manager, company policy and administration. These are the factors whose presence in the organisation are natural and do not lead to motivation; however its absence does not lead to de-motivation. Hygiene factors include the work and the organisational environment. The second component of the theory involves factors whose absence causes no dissatisfaction but whose presence has a huge motivational value. Herzberg terms these factors as ‘Motivational factors’ which are factors such as growth prospects, career progression and advancement, responsibility, challenges, recognition and achievement. The theory concentrates around the fact that the opposite of satisfaction in not dissatisfaction and merely removing dissatisfying characteristics from a job does not necessarily make the job satisfying. Herzberg stresses that both the approaches (hygiene and motivational) should be done simultaneously to be effective. There are similarities here with Maslow’s Hierarchy of needs in that the best outcome is that of a person being able to achieve a level of self-actualisation. Good working conditions where staff can develop and grow keeps them motivated. This will in turn be reflected in the organisational output and quality of the work being done. Job satisfaction and personal fulfilment will improve productivity more sustainably then simply providing for basic needs. Using the theories I have mentioned to improve employee’s performance would require an employer to recognise their personal differences and have a commitment to their development. Within WNWHL we have regular one-to-ones, appraisals and performance reviews. We discuss how we can improve the service and overall team performance in staff meetings. Twice a year employees of WNWHL attend staff briefings where teams and individuals are rewarded for their exceptional performance. There is also a buzz magazine that goes out to customer and employees where personal and team achievements are congratulated. Using Frederick Herzberg’s theory it is necessary that any ‘hygiene’ needs of staff are met. In the Tenancy support team we work with individuals in their homes, so a lone working policy ensures our safety. We ensure that any issues within the team are addressed straight away within team meetings, this ensures good relationships. It is important to keep a work life balance we are able to do this within our team through working flexi-time. This means that members of the team who have children can address child care and we are able to attend personal appointments. As stated in Herzberg’s theory ‘motivational factors’ such as responsibility,  challenges, recognition and achievement have a huge motivational value. Employees can use performance review and appraisals to find out what truly motivates their employees. It is important that employees are given constructive feedback on their performance which is balanced, by feeding forward and focusing on the future. This can give employees a clearer understanding of what is expected from them. Regular feedback can provide staff with a sense of achievement. If employees set targets and personal development goals within this process it can build the confidence and skills of employees. Employers need to get to know their staff and know what makes them tick. By understanding the different personality types or ‘intelligence’s’ in their team they can identify the suited roles and what developmental needs they have. This can also be addressed with training and shadowing opportunities. To reap the benefits of an engaged workforce an organisation must drive higher levels of employee engagement by taking meaningful and visible action on the issues that matter most to the employee. They must then align the employees with the organisations goals and objectives, so they can focus their motivation and vision on the tasks that matter the most to the organisations success. Performance appraisals can achieve this if they are done properly. An effective appraisal should look at the employee’s progress towards goals, and standards of performance. This can develop employees by providing them with helpful feedback that can reengage them in their roles and align them with the organisations objectives. Effective employers engage their employees by: †¢Preparing for meeting †¢Providing honest and constructive feedback †¢Focussing on their development †¢Identifying obstacles †¢Connecting the employees work to the bigger picture If the feedback that is given is negative it will have a negative impact on motivation. Identification of what the employee has achieved and what needs to improve will be more encouraging. There is no point dwelling on the past. It is more motivating for anyone to build on positives and how to develop in the future. It is also important to engage employees with their teams through team building and team meetings. In the tenancy support team we are asked to collect information on team performance which shows what positive outcomes we have achieved. This is very encouraging as we can see what a positive impact we are having within the organisation and on other people’s lives. For me this is very motivating as having a positive impact is at the top of my list of core values. Our manager is also looking to raise the profile of our team by sending positive outcome stories to the buzz magazine, which will meet my core need of recognition and achievement.

Tuesday, May 5, 2020

Effective Marketing Plan for Houzit-Free-Samples for Students

Question: Develop a Marketing Plan. Answer: Introduction The report is prepared to focus on the development of a marketing plan considering the business organisation Houzit in Australia. The business organisation offers wide range of house wares that are required for bathroom fittings, bedroom fittings, mirrors and for various decoration purposes within houses. There are more than 15 stores all over Brisbane, Australia, all of which are managed by the head office located at Milton. Presently, I have been appointed as a marketing manager to review the organisation and analyse the most important aspects to design a proper marketing plan and then implement strategies for moving towards the strategic goals and objectives with ease and effectiveness (Ahi and Searcy 2013). The report will include the various market opportunities that are required for achieving the business aims and objectives and then make suitable recommendations for producing the desired positive outcomes. This not only ensures successful business functioning, but will also al low the company to gain enhanced level of profit and competitive advantage in business (houzitfurniture.co.uk 2017). SWOT analysis The SWOT analysis is an effective tool for obtaining relevant information about the market by assessing the strengths and weaknesses of the company, furthermore determine the most suitable opportunities too. This would help in developing several marketing strategies and take advantage of these for sustaining in the marketplace with ease. The determining of opportunities would also help to move in the right strategic direction and accomplish the goals and objectives properly (Akgn, Keskin and Ayar 2014). The SWOT analysis would help in identifying the major strengths of Houzit, its weaknesses, opportunities and threats faced by the company too. Strengths The strengths of the company included skilled workers and staffs who have relevant knowledge and expertise to manage the house wares. The company, being one of the major home ware retail chains in Australia has maintained a great retail space, which is bright, attractive and has remained functional for a commercial urban district (Yu-Jia 2012). The customers are loyal and trustworthy, because of which, they have kept on purchasing the products and services of Houzit on a consistent basis. The products and services offered by the company are far better than the other company products in terms of quality, accessibility and range (Armstrong et al. 2014). Other strengths of the organisation included good brand image and name, which had allowed Houzit to create a sustainable place in the market. Weaknesses The budget for managing the marketing activities is limited, which has deteriorated the ability to enhance brand awareness and thus customers have also decreased. It has become difficult for Houzit to provide sufficient amount of fund for the re-payments that have been taken by the customers (Valipour, Birjandi and Honarbakhsh 2012). There are sales performance issues too along with high traffic, which has deprived many of the customers to get the best quality services like others. The warehouses are located near the capacity, because of which, there are service, inventory and issues related to distribution of products and services (Armstrong et al. 2015). Opportunities With the growth in population and local economy, the local market has been dominant. The sales and transactions are managed both offline and online, which has created enough scopes for the organisation to enhance brand awareness. There is growth of production and with the growing market, the demands have also increased, furthermore making many people not aware of the offers made by Houzit. The sales scopes and opportunities increased outside the target area in Brisbane (Elgazzar et al. 2012). Threats The most important threat could be the presence of competitive rivalries in business. There were certain cases where the competition from the local retailers resulted in lowering the prices of products. Due to the economic crisis, the spending of customers decreased largely with amounts of disposable income spent. The company though manages an online shopping website; still the sales have decreased largely, because of the customers preferences over purchasing products and services from the retail shop (Fearne, Garcia Martinez and Dent 2012). Marketing objectives The objectives of marketing are to fulfill the needs and requirements of the customers and deliver them with an unique range of good quality home wares. It is also part of the marketing activities to ensure that the payment plans are managed properly and establish itself as one of the major retail chains in every cities of Australia. The objectives also included enhancement of sales from $15 million per year to more than $20 million for the few upcoming years (Helm and Gritsch 2014). There are more than 10,000 loyal customers and the company wants to increase its customers to over 15,000. Another marketing objective is to develop brand recognition in Brisbane, make people aware of the brand for generating more traffic flow, and increase the level of productivity and profit as well. Nowadays, customers needs are changing from time to time and it has become essential for Houzit to adopt sustainable approaches for preventing environmental issues through management of wastes and conserve energy. The retail chain also wants to improve its infrastructure, though without creating any negative impacts on the environment, which is another important objective too (Hollensen 2015). Strategies Marketing mix strategy is one of the most effective strategies that has been implemented for successful running of the business and gaining of good amounts of revenue in business with ease and effectiveness. Based on the scopes and opportunities including the growing market area, increased sales opportunities and fifth successful year of functioning, the organisation has delivered good quality house wares along with easy to manage payment terms and conditions. The high quality products and services have made customers prefer the house wares to other company products and services (houzitfurniture.co.uk 2017). The location of the organisation is commercial, suburban neighborhood and few of the retail chains are also located at urban retail districts. The size of the company is quite good and each of the stores has over 20 full time staffs. The transactions are managed by cash and can be done through long term repayment plans too. There are other opportunities like signing the customers to the loyalty program and ensuring that they are provided with the right kinds of products and services. Marketing mix strategy is implemented by Houzit to identify the products, price, place and promotions done (Jrvinen et al. 2012). Products The products of the organisation are the home ware items, furniture products and other items that are used for decorating homes. It is a retail chain and so it serves most of the cities in Australia, because of which, the wide range of products are considered as a major part of the marketing mix. The outdoor furniture items, bathroom stages, desks, mirrors, bedroom furnishing items, bathroom fittings, etc. fall under the product category of the marketing mix strategy (Kumar and Mirchandani 2012). Price Houzit competes with various other retail chains, because of which, the prices are kept competitive. The low prices that are set for the products and services of Houzit constitute the vision, concept, idea and strategy of the business. The products are offered at lower prices, though without compromising on the good quality of the products and services delivered. The controlling of cost and business operations have been assessed consistently to keep the prices of products and services lower and ensure successful global expansion too (McDaniel and Gates 2012). Place Houzit has placed its stores in good places that are well populated and the strategy of distribution has ensured that the products and services are distributed at the right places to attract more customers. The place where the company is situated has helped in managing the product distribution and increase the volumes of products too. With the help of the global distribution network, the organisation has managed to enhance its business operations and processes and the materials have been procured in proximity with the supply chains too (McDonald and Wilson 2016). This has decreased the costs of transportation and enhanced the efficiency of the strategies that have been implemented at Houzit. The placement of products has also allowed the company to decrease the carbon footprints and products manufactured by the company are directly transferred to the retail chain stores from the suppliers (Morgan 2012). Promotion Houzit focused on the marketing activities by utilizing various promotional tools such as TV, prints, online advertisements and billboards, which are considered as major components of the promotion of marketing mix strategy adopted. Social media involvement also helped in creating brand awareness and ensured that the products and services delivered could result in word of mouth promotions too. Online advertising and promotional campaigns were also used to promote the brand and target various market segments for attracting new customers and make them know about the offerings (Salar and Salar 2014). This could influence their buying behaviours and make them purchase the products and services consistently, rather than purchasing those from any other companies. Implementation process The process of implementation helps in implementing the most suitable strategies and ensures that the products and services are delivered to the targeted mark segments properly. The marketing mix strategy is implemented to identify the products, prices, place and promotion along with the communication procedures that are followed manage good relationship between the various business stakeholders. The business stakeholders are customers, employees, suppliers, shareholders and managers (Singh 2012). The cost leadership strategy is implemented to manage manufacturing and production of products at lower prices when compared with the competitors while the differentiation strategy has helped in differentiating the products and services of Houzit from the other company products and services. The customization strategy is customer oriented and has helped in maintaining flexible production to adapt to the needs and requirements of the customers and keep them satisfied properly. The global exp ansion strategy has helped in embracing the new culture of global market places and ensures that the global market opportunities are grabbed and more revenue generation is possible for Houzit, Australia (Solomon 2014). Value chain analysis strategy The value chain analysis strategy was successful for Houzit because of the distribution of products in many retail chain stores all over Australia. The outbound logistics enabled to transfer the products by the customers whereas the operations included vast range of business operations that were managed in Australia and other countries. The marketing and sales helped in targeting the families with lower level income and the prices were kept competitive. The services included information provided on the basis of catalogues and displays, self help services, support activities and skilled staffs to improve the organisations productivity and gain profit too (Srensen 2012). Conclusion The report was developed to focus on the preparing of an effective marketing plan for Houzit, Australia. The strategic objectives of the organisation were to increase the sales revenue, increase customer loyalty and establish a positive brand name and image to increase profit level and ensure customer satisfaction too. Based on the case study, the vision was to fulfill the needs and preferences of the customers and enable business growth and development. The SWOT analysis tool showed the strengths of the company including the good quality products at lower prices, loyal customers, etc whereas the weaknesses included the limited budget, lack of brand awareness, etc. The marketing mix strategy components helped in making the business successful while the implementation of various strategies such as cost leadership strategy and value chain analysis further helped the company to gain profit and competitive advantage in business. References Ahi, P. and Searcy, C., 2013. A comparative literature analysis of definitions for green and sustainable supply chain management.Journal of Cleaner Production,52, pp.329-341. Akgn, A.E., Keskin, H. and Ayar, H., 2014. Standardization and adaptation of international marketing mix activities: A case study.Procedia-Social and Behavioral Sciences,150, pp.609-618. Armstrong, G., Adam, S., Denize, S. and Kotler, P., 2014.Principles of marketing. Pearson Australia. 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